Books from the academy were consulted in order to create a clearer view of the marketing ethics and its importance in marketing field in the second chapter, the emphasis is put on the most common issues that are related to the marketing ethics third chapter deals with tobacco industry and its marketing practices.
Any ethical marketing effort will begin with a careful analysis of the company, its customers, and the markets it operate within ethical marketing has many advantages, but few companies would undertake an ethical marketing strategy if it reduces profits. While ethics and social responsibility are sometimes used interchangeably, there is a difference between the two terms ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society. The aim of this study is to investigate the factors related with ethical issues in marketing practices and to reveal possible influences of these factors on consumers’ ethical decision making.
So, in the marketing ethics process, marketing can identify the importance of stakeholders, stakeholder issues, and gather information to respond to significant individuals, groups, and communities (jones, 1991. Fundamental issues in the ethics of marketing frameworks of analysis for marketing possible frameworks value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (eg honesty, autonomy, privacy, transparency) an example of such an approach is the ama statement of ethics. Ethical conduct of marketing activities is essential for any serious business in the current globalized business environment the issue of corporate social responsibility has been a challenge to many managers and will continue to do so in case proper mechanisms and policies are not put in place and implemented. Ethical issues in marketing: an application for understanding ethical decision making marketing management: analysis, planning, marketing ethics and social responsibility issues are.
Marketing ethics, regardless of the product offered or the market targeted, sets the guidelines for which good marketing is practiced to market ethically and effectively one should be reminded that all marketing decisions and efforts are necessary to meet and suit the needs of customers, suppliers, and business partners.
Authorship statement the undersigned mila zečević, a student at the university of ljubljana, faculty of economics, (hereafter: felu), author of this written final work of studies with the title an analysis of ethics in marketing tobacco. Ethical issues in marketing the importance of ethics in marketing is growing recognition and respect for ethics, covering a wide range of issues can be used as usp (unique selling point) for a company. An overview and analysis of marketing ethics dincer, caner galatasaray university, faculty of economic and administrative sciences, department of business administration email: [email protected] dincer, banu.
Ethical analysis is a systematic approach to figuring out the right moral decision in a particular situation by analyzing the situation logically, in accordance with your ethical code, you can figure out which options are both effective and moral ethical analysis principles encourage you to form an accurate picture. (wwwtutor2unet) the following are some of the frameworks used in analysis of marketing ethics: i value oriented framework this framework analyses ethical issues in marketing on the values on which they infringe, for example responsibility, respect, honesty and so on.
Any ethical marketing effort will begin with a careful analysis of the company, its customers, and the markets it operate within ethical marketing has many advantages, but few companies would undertake an ethical marketing strategy if it reduces profits careful research is the best way to predict the effects of a change in strategy.