A competitive profile matrix (cpm) is an analytical tool that provides necessary information of competitive advantage based on critical success factors and serves as the basis for an organization’s strategy this paper provides for understanding the basic concepts of cpm and its usability in strategy formulation.
Cpm, or the cpm matrix, stands for competitive profile matrix and is a powerful strategic analysis tool cpm allows business owners, stockholders and other interested parties to see the strengths and weaknesses of all major competitors in an industry on a single page.
Competitive profile matrix (cpm) – with free template competitive analysis template the competitive profile matrix (cpm) is a strategic analysis that allows you to compare your company to your competitors, in such a way as to reveal your relative strengths and weaknesses.
A competitive profile matrix compares a company and its rivals the matrix reveals strengths and weaknesses for each company, and critical success factors show areas of success or areas for improvement understanding a few key elements of a competitive profile matrix will help with interpretation. A competitive profile matrix (cpm) categorizes a firm’s main rivals and its particular strengths and weaknesses in relation to a design firm’s strategic position in competitive profile matrix an organization assess itself as well its rivals by giving rating and weights to the critical/key success factors.
Competitive profile matrix (cpm) is a strategic management tool which is used to identify the major strengths and weaknesses of a firm in relation to the rival’s firm strategic position on the basis of this comparison, the firm can design wise offensive or defensive strategies.
Cpm matrix 1 competitive profile matrix f11011 – f11020 2 contents need for an external comparison the competitive profile matrix building the matrix understanding a cpm for a company conclusion 3.