They also plan to re-launch haleeb milk with an addition of more goods in its dairy and beverage assortment being the pioneer of the dairy industry in ultra high treatment (uht) milk, haleeb foods remained a market leader of uht milk in pakistan by capturing 52 % share for quite some time. Haleeb foods limited (hfl) is pakistan's leading food and beverage company with foremost focus on hygiene, nutrition, health and well being of its consumers we are one of the pioneers of the dairy sector in pakistan and have contributed substantially to the continuous growth of this sector.
The strategic plan defines the company’s overall mission and objectives consumers stand in centre the company is targeting females and people of mature age for haleeb milk as they are mainly interested in the purchase of haleeb milk but in case of candia they are targeting children as they are providing freedom to them to make choices. According to market sources, milk-processing companies working in formal sector including nestle, haleeb, dairy queen, pakola, olper, and good milk had increased prices of their milk products on september 15, 2005 from rs34 per litter to rs35 per kg.
Haleeb milk plan research paper marketing final project [type the document subtitle] 1/3/2011 haleeb foods ltd executive summary: the report includes an overview and introduction to haleeb , the dairy industry and various other competitors within the industry. Keywords: milk marketing plan, olpers milk swot engro foods (pvt) limited (efl) was established in 2005 as part of a huge diversification process at the engro group engro group itself is one of the leading business corporation with high ventures in the fertilizer, food, power, generation, petrochemicals, automation and terminal storage industries. In 1986, haleeb milk was introduced with the idea to safe fresh milk for a long period of time without refrigerators introduced tetra pack as their packaging it introduced dairy queen milk in 2000 to cater segment of drinking milk in country.
Haleeb foods – preserving nature's most divine drink established in 1984, haleeb foods is one of the pioneers of the dairy sector in pakistan with a strong emphasis on nutrition, health and well-being of its consumers, haleeb foods uses world-class dairy processing methods. Haleeb foods was established in 1986 and its first product was haleeb milk since then, it has continued to provide quality products to its consumers with product and packaging innovations haleeb foods is pakistan's number 1 and fastest growing packaged food company in 2006, its annual turnover was rs9 billion.
Haleeb is currently serving its product to mass market that means that they have not segmented their market they are serving their product to everyone milk is a product which generally does not need to be segmented because it is required in every household.
Haleeb fresh, pure and nutritious, the premium quality and richness of haleeb makes it a favorite household name haleeb milk is pakistan’s only nutra-hygin milk which provides the best combination of purity, quality and nutrition. But for haleeb to retain and grow its customer base, as well as survive the fierce competition in the packaged milk industry, it has to work on two main things: • develop an effective, far reaching marketing strategy: out of sight and out of mind is seen to be true for haleeb with scarce advertisements, haleeb no longer is “the” milk brand that consumers go after. Haleeb foods limited, the largest dairy processing company in pakistan, is the first dairy unit to acquire iso 9002, haccp and iso 14000 certification history haleeb foods was established in 1986 and its first product was haleeb milk since then, it has continued to provide quality products to its consumers with product and packaging innovations.