Pepsi: environmental factors essay environmental factors antonio presley university of phoenix august 31, 2009 abstract every organization has rules, regulations, and guidelines that help govern the conduct of the employees, global and domestic marketing decisions, and environmental factors. External factors affecting to the pepsico marketing essay print reference this published: 23rd march, in this assignment we focused on the activities regarding the external factors which affect the pepsico, needs and expectations of stakeholders of pepsico, major changes taking place in the external environment in pepsico, modeling tools.
Environmental factors environmental factors the intent of this paper is to examine the environmental factors that affect global and domestic marketing decisions at pepsico and any company that operates in both domestic and global environments.
External environment of pepsi pepsi is a well-known company it has distributor all around the world are there any factors that make pepsi successful first, we will discuss the external environment of pepsi then, we will discuss how the factors of general environment and specific environment influence each other.
Environmental factors can be political, social, ecological, cultural, technological and ethical in nature any organization that develops a product or service that they want to market domestically or globally must consider what the impact each of these factors may have for them. Pepsico pestel analysis can be highlighted as the most appropriate strategic analytical tool for specifying and categorizing external factors impacting businesses political factors government stability in the usa and other countries selling pepsico products is a major political factor for the company.
Ecological factors might affect pepsi, but it will not have any immense toll on its trade and profit generation ecological factors usually affect agricultural businesses more directly political as i mentioned previously, pepsi is a non-alcoholic beverage and so the fda regulates it.
In this assignment we focused on the activities regarding the external factors which affect the pepsico, needs and expectations of stakeholders of pepsico, major changes taking place in the external environment in pepsico, modeling tools develop strategic options, basis of future pepsico strategy, comparative understanding of competitor.