Suzanne drolet is manager of a mcdonald's restaurant in a city with many seniors she doubts that with her growing senior citizen customers, the image of her restaurant would change and it will be known for being a non-fast-food restaurant because of the ambiance. Evaluate quinn mcmahon’s current strategy regarding senior citizens does this strategy improve this mcdonald’s image quinn mcmahon is the manager at the mcdonalds restaurant in a city with many senior citizens many of these older customers use mcdonald as a meeting place after breakfast special and the refill coffee attracted them. Mcdonald’s “seniors” restaurant dore/sibm mm/dec9,2012 ms siddhi nawani is manager of a mcdonald’s restaurant in a city with many seniors she has noticed some senior citizens have become not just regular patrons- but patrons who come for breakfast and stay on until about 3 pm. We will write a custom essay sample on mcdonald’s “seniors” restaurant specifically for you big crowds bring more attention and would lure the curious person into the restaurant an alternate solution would be to dismiss the senior meal deal so that means more employees more service and more people to enjoy the luxury of the.
Case #1 mcdonalds seniors restaurant summary seniors go to mcdonald's for monthly breakfast deal turned into a daily occurrence seniors stay until 3pm. Case study of mcdonalds where manager takes few steps that can turn spending more time at the restaurant into a business solution contacins the details.
Mcdonald's senior restaurant in: business and management submitted by ebonystanley words 670 pages 3 mcdonalds' senior's restaurant mcmahon’s current strategy for senior citizens has been excellent case title: mcdonald's seniors restaurant i statement of the problem the perception of younger customers of mcdonald's image and the. Solution preview 1 read case study # 1, mcdonald's seniors restaurant evaluate suzanne's current strategy regarding senior citizens in terms of defining a target market, is suzanne on target. Consequently some findings had extracted some seniors come for breakfast and stay on until 3:00 pm every fourth monday between 100 and 150 senior jam mcdonalds but eventually as many of them are coming every day they sit for hours with a cup of coffee chatting with friends these findings trigger some problems. In the study of the briefing of the mcdonald’s restaurant, there are positives to the problem and negatives towards the problem a mcdonald’s in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day.
Case study #1 “mcdonald’s seniors restaurant during the monthly special the patrons started spending an abnormally long time at this mcdonalds restaurant it is not unusual for the senior citizens to come for breakfast and stay until three o’clock in the afternoon the solution that is best for mcmahon’s mcdonalds is to leave. Mcdonalds' senior's restaurant mcdonalds' senior's restaurant q: does this strategy improve this mcdonald’s image a: i believe that the current strategy for the seniors at this location of a mcdonald’s is improving mcdonald’s image. The size of the senior citizen group tends to grow which might deter some younger customers and make other patrons confuse with the mcdonalds image as the manager of mcdonald’s quinn will need to develop a marketing strategy (txt, page 33) that addresses the needs of her senior citizen patrons.
Mcdonald’s “seniors” restaurant i think that lisa aham’s is being very considerate and thoughtful toward the seniors i think it’s great that she’s displaying micro and a little of macro marking in her process. Mcdonald's senior restaurant mcdonalds' senior's restaurant mcmahon’s current strategy for senior citizens has been excellent realizing that a lot of people in her area belong to his homogenous group, she made the decision to offer a discounted meal to them on a monthly basis. View notes - chapter 1 case studies from bus 127 at triton college 1 mcdonalds seniors restaurant i think that lisa ahams is being very considerate and thoughtful toward the seniors.
Mcdonald's seniors restaurant case study - seniors go to mcdonald's for monthly breakfast deal - turned into a daily occurrence - seniors stay until 3pm. 1 read case study # 1, mcdonald's seniors restaurant evaluate suzanne's current strategy regarding senior citizens in terms of defining a target market , is suzanne on target does this strategy improve this mcdonald's. View notes - mcdonald from mkt mkt 521 at texas a&m university, –commerce case study 2: mcdonalds seniors restaurant current strategies & results mcdonalds is one of the worlds leading fast food.